Tom Doctoroff: Old World, New Minds ― China’s post 90s generation
8:00am Registration/ Networking 8:25am Remarks 9:30am Close
Hosted by the Communications & Marketing Committee and China Business Committee The post-90s generation in China is unlike any other in that nation's history. Digitally connected from a young age, they are under no illusions regarding the challenges they confront in achieving the 'Chinese Dream' and they are more pragmatic, cynical, than older cohorts. But how much of this change represents a lasting rejection of Chinese
values? And do marketers need to throw away the rule book for touching the hearts of new youth? In a lively case-filled presentation, Tom Doctoroff, best-selling author of Billions: Selling to the New Chinese Consumer and What Chinese Want, and CEO of JWT Asia Pacific, will outline his findings on the fundamental motivations of one of the least understood segments in the world. In doing so, he will provide insights that brands have leveraged to successfully generate lasting profit in mainland China.
American Club, The 49/F 48-49/F Two Exchange Square 8 Connaught Place Central, Hong Kong