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8:00am Registration / Networking
8:20am Remarks
9:30am Close
Hosted by the Communications & Marketing Committee
Digital is changing the way we do business around the world, forcing organizations to re-think how they engage with their customers.  As companies invest online and capitalise on how digital can be leveraged to reduce costs, streamline operations, provide a channel straight to your consumers
and gain insights from the data acquired, how do you best ensure that your brand is being positioned and delivered in a consistent manner across all mediums?
HSBC Global CMO, Chris Clark, will share the followings:
How HSBC is managing the brand and its values with its customers with the onset of digital H ow digital is connected with the brick and mortar world and the challenges it has on managing the brand


American Club, The
48-49/F Two Exchange Square
8 Connaught Place

Central, Hong Kong

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