12:00-1:45pm. The 2016 Edelman Trust Barometer focuses on the growing trust disparity and the opportunity it presents for business to take the lead in bridging the divide with CEOs at the forefront. This year's study reveals 5 themes: The State of Trust: Trust in all four institutions climbed to its highest level in 2016, ushered by a surge of trust among the informed public. Of the four institutions, business registered the largest increase in trust among both the informed public and the larger general population, closing in on the lead that NGOs have historically maintained. Trust Inequality : Today, a 12-point chasm separates the more trusting informed public (representing 15% of the population) from the mass population, who now technically fall into distruster territory. This year witnessed a marked divide between the informed public and the mass population when it comes to trust in all institutions. This represents a split first witnessed in 2012 that has gained momentum and widened over time in 16 of 25 countries.
The Inversion of Influence : Today, influence decidedly rests in the hands of the mass population. The net result is a new phenomenon where the most influential segment of the population (or 85% of the population) is at the same time the least trusting. The Opportunity for Business : In the face of change, it is business that is the most trusted to keep pace—more than NGOs, government, or media. When compared to government, 21 of 28 countries are now more trusting of business. Leadership in a Divided World : This year's Barometer indicates that the focus of CEOs is misaligned with what the general population believes to be most important. 49% say that they do not focus enough on job creation and 57% say they don't focus enough on positive long-term impact.
Please join us on Mar 21 and Edelman will share more insights into the above.
First 15-20 minutes is for networking Sandwiches & beverages included Hosted by the Communications & Marketing Committee
The American Chamber of Commerce in HK 1904 Bank of America Tower 12 Harcourt Road Central, Hong Kong