What Matters in Digital Age: Accelerating Meaningful Connections
8:00-9:30am. Many have changed in the age of digital. Everything we used to need to go out to do is in our hands now. We shop, pay, talk, watch, book and do everything in the digital space and we are going into the generation called Digital First Generation. To businesses, this means that all of your consumers' needs are in your hands as well. In fact, digital marketing investment of companies has marked the highest in 2015 and digital channels such as mobile app, online store and mobile site keep evolving to be more and more convenient. In given situation as such what matters is how to engage properly and more importantly, meaningfully with consumers seamlessly across channels and devices. Yet it seems the more convenient it becomes the less in touch we are with consumers.
LivePerson Inc., a Strategic Partner of ISI-Dentsu of Hong Kong, Limited ('ISID Hong Kong"), is the pioneer of digital engagement and provides scalable and world-class security solution that is ROI effective while creating meaningful connections with consumers improving metrics such as LTV, CSAT and loyalty. In this presentation, Mr. Ran Almog will share the global trend of the digital age, effective ROI methodology and case studies focusing on how to survive the digital age by creating meaningful connections. First 15-20 minutes is for networking Light breakfast included Co-hosted by the Communications & Marketing Committee and the Information & Communication Technology Committee
The American Chamber of Commerce in HK 1904 Bank of America Tower 12 Harcourt Road Central, Hong Kong