Successfully Navigating Reputation Risk in 2017: Predicting, Mitigating and
Managing Crisis Situations
8:00-9:30am . With the Samsung Note7 recall representing the latest global corporate crisis, (latest cost estimate: US$11 billion ), 2017 will see the further evolution of business reputational risk. With zero divide between new and traditional media, smartphones are the primary news platform, Facebook increasingly chooses what news we see and reputations are built or lost on a like. In this environment, private and public sector organisations need to ensure they fully understand the evolving threats and opportunities. How can businesses prepare and plan? What lessons can be learned? How concerned should management be? Global reputation management consultancy Ruder Finn will present new thinking and research on risk management, influence and channels as business hurtles towards a fragmented, vibrant, personal screen-driven 2017.
The firm has studied numerous high risk reputational events during the past 12 months and will address the following for 2017: Why corporations still fail at crisis management Measuring the real impact of crisis on valuation Using analytics, identifying trends, buying time Multi-channel strategy and engagement New thinking, better outcomes for 2017 With a badly managed corporate crises causing irreparable financial and reputational damage, Charles Lankester will talk about the strategies, behaviours and approaches that will '-work-" in 2016/2017 – and also those that will fail. Group bookings available online for AmCham Members - bring up to 5 guests with one convenient registration! First 15-20 minutes is for networking Light breakfast included Hosted by the Communications & Marketing Committee
The American Chamber of Commerce in HK 1904 Bank of America Tower 12 Harcourt Road Central, Hong Kong