8:00-9:30am. The smartphone explosion has had a huge impact in the way consumers browse and shop. Consumers now blend online and in-store brand experience and purchase, using whatever channel best suits their needs and preferences. As technology adoption and infrastructure improvements bring more consumers online and familiarity and comfort with digital platforms increase, the continued growth of connected commerce is inevitable and retailers and brands need to think differently in terms of how best to drive engagement and sales.
This session will focus on the role of 'clicks' and 'bricks' in the shopper experience during the path to purchase and how this varies across the different product categories. With a focus on China, our insights seek to determine the motivations and barriers of online shopping, what they are buying and the most effective marketing strategies to reach consumers. First 15-20 minutes is for networking Light breakfast included Co-hosted by the China Business Committee and the Communications & Marketing Committee
The American Chamber of Commerce in HK 1904 Bank of America Tower 12 Harcourt Road Central, Hong Kong