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Shueh Hann LIM

Lam Soon (Hong Kong) Limited

Mr. Joseph Leung is the Group Managing Director of Lam Soon (Hong Kong) Limited, a Hong Kong-listed company which manufactures and markets food and detergent products. With a history spanning over 50 years, Lam Soon's portfolio of household brand names include Golden Statue / American Roses (edible flour), Knife (edible oil), and AXE (detergent). Since joining the company in May 2012, Mr. Leung has been leading Lam Soon's ongoing strategic transformation from a traditional wholesale-focused business to a B2C-centric FMCG company. 
Prior to Lam Soon, Mr. Leung spent close to 28 years working in multinational Fortune 500 corporations in the consumer goods sector. In his previous role, Mr. Leung served as the General Manager of Sara Lee International's Household & Body Care business in Greater China. During his 20-year tenure at Sara Lee, Mr. Leung held various leadership positions in both management and marketing / marketing research, overseeing a diverse portfolio of brands (e.g., Sara Lee, Hanes, Champion, Wonderbra, Ambi Pur, Kiwi, Badedas, etc.) in the food, apparel, household, and body care categories in Asia and the US. 
Prior to joining Sara Lee, Mr. Leung began his career in the marketing departments of R.J. Reynolds Tobacco USA and Heinz USA, working on flagship brands such as Winston, Salem, and Heinz Ketchup. Born and raised in Hong Kong, Mr. Leung completed his secondary education in Hong Kong and the UK before graduating from Virginia Tech in the US with a B.S. in Economics and M.S. in Business Administration (Marketing).

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Joseph Leung

Lam Soon (Hong Kong) Limited

Mr. Joseph Leung is the Group Managing Director of Lam Soon (Hong Kong) Limited, a Hong Kong-listed company which manufactures and markets food and detergent products. With a history spanning over 50 years, Lam Soon's portfolio of household brand names include Golden Statue / American Roses (edible flour), Knife (edible oil), and AXE (detergent). Since joining the company in May 2012, Mr. Leung has been leading Lam Soon's ongoing strategic transformation from a traditional wholesale-focused business to a B2C-centric FMCG company. 
Prior to Lam Soon, Mr. Leung spent close to 28 years working in multinational Fortune 500 corporations in the consumer goods sector. In his previous role, Mr. Leung served as the General Manager of Sara Lee International's Household & Body Care business in Greater China. During his 20-year tenure at Sara Lee, Mr. Leung held various leadership positions in both management and marketing / marketing research, overseeing a diverse portfolio of brands (e.g., Sara Lee, Hanes, Champion, Wonderbra, Ambi Pur, Kiwi, Badedas, etc.) in the food, apparel, household, and body care categories in Asia and the US. 
Prior to joining Sara Lee, Mr. Leung began his career in the marketing departments of R.J. Reynolds Tobacco USA and Heinz USA, working on flagship brands such as Winston, Salem, and Heinz Ketchup. Born and raised in Hong Kong, Mr. Leung completed his secondary education in Hong Kong and the UK before graduating from Virginia Tech in the US with a B.S. in Economics and M.S. in Business Administration (Marketing).