The Bling Dynasty / Why the Reign of Chinese Luxury Shoppers Has Only Just Begun
First 15-20 minutes is for networking Light breakfast included Hosted by the China Business Committee and Communications & Marketing Committee Erwan Rambourg's book provides insights illustrating how doubts about Chinese luxury consumption are ill-founded and Chinese demand is on the cusp of becoming dominant.
Each chapter brings a different perspective, covering complex aspects of luxury consumption, with illustrations and real-world examples that support the research. - Understand how Western brands developed in Asia and the challenges they face, notably ubiquity - Learn why Chinese are purchasing luxury abroad and what implications are for the industry's future - Gain insights on why there are no Chinese luxury brands challenging Western models - Explore why Chinese are becoming similar to their American peers The Bling Dynasty will be available at a discounted price at the event.
The American Chamber of Commerce in HK 1904 Bank of America Tower 12 Harcourt Road Central, Hong Kong