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First 15-20 minutes is for networking
Light breakfast included
Hosted by the  China Business Committee and Communications & Marketing Committee
Erwan Rambourg's book provides insights illustrating how doubts about Chinese luxury consumption are ill-founded and Chinese demand is on the cusp of becoming dominant.
Each chapter brings a different perspective, covering complex aspects of luxury consumption, with illustrations and real-world examples that support the research.
- Understand how Western brands developed in Asia and the challenges they face, notably ubiquity
- Learn why Chinese are purchasing luxury abroad and what implications are for the industry’s future
- Gain insights on why there are no Chinese luxury brands challenging Western models
- Explore why Chinese are becoming similar to their American peers
The Bling Dynasty will be available at a discounted price at the event.

Location

The American Chamber of Commerce in HK
1904 Bank of America Tower
12 Harcourt Road

Central, Hong Kong

http://bit.ly/AmChamOffice

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