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9:00am-6:00pm . The Chinese eCommerce market is the largest eCommerce market in the world. This market has its own specificities: local players and local practices quite different from the western world.
Whether you are a brand or a merchant with a eCommerce project in China, this training will help you to understand the local eCommerce Chinese market, the best eCommerce practices in China and the Chinese digital ecosystem.
Through real life examples and study cases, this training will allow you to gather the necessary practical and market knowledge for your eCommerce success in China.
*Special rates ( HK$3,200)  available to member companies' staff, click below to register now!

Who should attend?
This training session targets any brands or merchants with an eCommerce or Digital project on the Chinese market.
Entrepreneurs or ecommerce practitioners can join this course.
Course outline     
Market Insight
Who are the Chinese Internet users & online buyers ?  Focus on the mobile market in China Market Size / Market Growth Why does the Chinese consumer buy online? 
Marketplaces & eTailers
The major importance of e-Marketplaces in China's eCommerce scene Business models of the e-Marketplaces in China Tmall/Taobao Focus Merchandising & Advertising on e-Marketplaces Jing Dong (JD) the second largest player Cross Border eCommerce Do you need an eCommerce website in China ? 
Digital Marketing for eCommerce in China
Baidu & Baidu Marketing SEO & Content Marketing for eCommerce in China SEM & Online Advertising for eCommerce in China
Online2Offline & Omnichannel
What is O2O & Omnichannel ?  How Online2Offline can bring value to eCommerce in China ? 
Social Marketing in China 
Why social marketing is a Must for eCommerce in China ?  Weibo focus WeChat focus : How to use WeChat for eCommerce ?
eCommerce Strategy & Case Studies
Successful Case Studies
Budget planning A typical business plan for eCommerce
First 15-20 minutes is for networking
Sandwiches & beverages included


The American Chamber of Commerce in HK
1904 Bank of America Tower
12 Harcourt Road

Central, Hong Kong

See route

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