9:00am-6:00pm . The Chinese eCommerce market is the largest eCommerce market in the world. This market has its own specificities: local players and local practices quite different from the western world. Whether you are a brand or a merchant with a eCommerce project in China, this training will help you to understand the local eCommerce Chinese market, the best eCommerce practices in China and the Chinese digital ecosystem. Through real life examples and study cases, this training will allow you to gather the necessary practical and market knowledge for your eCommerce success in China. *Special rates ( HK$3,200) available to member companies' staff, click below to register now!
Who should attend? This training session targets any brands or merchants with an eCommerce or Digital project on the Chinese market.
Entrepreneurs or ecommerce practitioners can join this course. Course outline Market Insight Who are the Chinese Internet users & online buyers ? Focus on the mobile market in China Market Size / Market Growth Why does the Chinese consumer buy online? Marketplaces & eTailers The major importance of e-Marketplaces in China's eCommerce scene Business models of the e-Marketplaces in China Tmall/Taobao Focus Merchandising & Advertising on e-Marketplaces Jing Dong (JD) the second largest player Cross Border eCommerce Do you need an eCommerce website in China ? Digital Marketing for eCommerce in China Baidu & Baidu Marketing SEO & Content Marketing for eCommerce in China SEM & Online Advertising for eCommerce in China Online2Offline & Omnichannel What is O2O & Omnichannel ? How Online2Offline can bring value to eCommerce in China ? Social Marketing in China Why social marketing is a Must for eCommerce in China ? Weibo focus WeChat focus : How to use WeChat for eCommerce ? eCommerce Strategy & Case Studies Successful Case Studies Budget Budget planning A typical business plan for eCommerce First 15-20 minutes is for networking Sandwiches & beverages included
The American Chamber of Commerce in HK 1904 Bank of America Tower 12 Harcourt Road Central, Hong Kong