Are You A Brand Leader? A New Approach to Business Success
First 15-20 minutes is for networking Sandwiches and Beverages included Hosted by the Communications & Marketing Committee
The growing emphasis on brand strategy to drive shareholder value and competitiveness will move up the boardroom agenda and become one of the most prominent value drivers in Asia in this century. Martin Roll will provide case stories on Asian companies, and illustrate how companies can employ branding as successful catalysts for leadership and long-term performance to grow new markets.
A strong brand has great impact on company culture. Good leaders and managers cultivate the company culture driven by common values, shared beliefs and a relentless focus on winning. Company culture is in the end what distinguishes winners from those trailing along. Offering insights, knowledge and perspectives on branding as a strategic tool for Asian businesses, Martin Roll will define The 10 Leadership Principles that will drive breakout success, sustain profitability and financial impact in this century.
The American Chamber of Commerce in HK 1904 Bank of America Tower 12 Harcourt Road Central, Hong Kong