4:00-5:30pm. Business buyer behavior has changed dramatically in the last decade, what with faster access to information and more complexity in corporate buying. To keep up, marketers must change their game. Today, marketers need to take an active role in the early stages of the buying process, to influence buyers as they educate themselves online. They must also connect with customers and prospects at every stage of their buying journey. Fortunately, a plethora of new tools and tactics are becoming available to help meet this challenge. In this program, we will review the changing B2B landscape, and introduce the new techniques that are helping agile marketers win. You will learn: Why your sales team has lost control of the customer relationship.
The 5 elements of the marketing toolkit that, with a bit of focus, will drive dramatic improvements in your results. 7 exciting new tools that you may not have heard about before. The new philosophy that guides B2B marketing success today. A copy of Ruth's new book, B2B Data-Driven Marketing , will be given away to one lucky attendee as a door prize. First 15-20 minutes is for networking Light refreshment included Hosted by the Communications & Marketing Committee
The American Chamber of Commerce in HK 1904 Bank of America Tower 12 Harcourt Road Central, Hong Kong