Advertising Effectiveness: Unleashing the Power of Consumer Neuroscience
First 15-20 minutes is for networking Light Breakfast included Hosted by the Communications & Marketing Committee The advertising landscape is evolving at an unprecedented rate, influenced by an exploding number of viewing options and media touch points. Audiences now seamlessly move across platforms to view and talk about their favorite shows, engaging with content in more ways than ever before. The takeaway for all industries—including the financial services —is that in order to maximize your advertising effectiveness, you need to understand each advertising campaign on a deeper level: who it's reaching, how it's resonating, and consumers' reaction—across screens.
Mindful of these marketplace trends, during this lunch session, Nielsen Neuro President, Joe Willke, will share advertising insights from studies using proprietary technology that applies neuroscientific techniques to market research. You'll learn first-hand how this research can increase your advertising effectiveness, resulting in specific and actionable recommendations that can be implemented immediately.
The American Chamber of Commerce in HK 1904 Bank of America Tower 12 Harcourt Road Central, Hong Kong