Analytics: How business leaders can drive greater value from big data and
create a competitive advantage
12:00 – 1:45pm. Nowhere has bigger data than in China. The country is 10 years ahead in the scale of data being created and consumers are more willingly than any other country to give personal information away. For business leaders, this presents business opportunities to innovate and create relevant and richer customer experiences, manage risks and improve returns. However, turning raw data into actionable insights is not straight forward. PricewaterhouseCoopers (PwC) knows that the biggest decision-making challenges faced by leaders is how to make sense of all this data. This was highlighted in PwC's 7 th annual Digital IQ Survey (2015) which found over 50% of business leaders in China say they are very confident of their digital vision and capabilities and invest in digital technologies but only 16% are confident in using the data to drive business value compared to 26% globally.
Therefore, balancing the art and science of decision-making is critical to making intelligent, timely, and impactful business decisions. Scott Likens and Philip Reschke from PwC Analytics Consulting will discuss ways in which organisations can create a competitive information advantage, and how companies can turn 'data overload' into business opportunities. • Why organisations need a 'smart", not a 'big" data plan • How organisations must balance the 'art' and 'science' to improve their decision-making to achieve competitive advantage • Case studies on how data extracts customer insights that create revenue streams and solve business problems • Digital IQ insight - digital budgets in China are focused mainly on IT and marketing. Why investing across business units benefits cost, customers and culture First 15-20 minutes is for networking Sandwiches & beverages included Hosted by the Information & Communications Technology Committee
The American Chamber of Commerce in HK 1904 Bank of America Tower 12 Harcourt Road Central, Hong Kong