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First 15-20 minutes is for networking
Light breakfast included

Hosted by the  China Business Committee

The rapid evolution of Asia's markets is creating vast opportunities, but also new complexities. Leading foreign players are having to rapidly adapt their commercial strategies: from tapping into the region's increasingly demanding consumers to grappling with the impact of e-commerce and digital media to competing with world-class local companies.
Where are the greatest opportunities and risks? How are MNCs adapting their business models?

Ben Simpfendorfer's work is the result of field-research and interviews conducted in Beijing, Guangzhou, Bangkok, Hanoi, Mumbai and Cairo, among a range of cities for his recently released book. His research has looked at a broad range of topics from China's e-commerce trade to India's film industry to Thailand's supply-chains. He is also co-author of the 'Future for MNCs in China" reports published by KPMG in 2012 and 2014.

The Rise of the New East will be available at a discounted price at the event.


The American Chamber of Commerce in HK
1904 Bank of America Tower
12 Harcourt Road

Central, Hong Kong

See route

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