The future of mobile: gaming, advertising, and more. Happiness is the new
First 15-20 minutes is for networking Sandwiches and beverages included Hosted by the Sports and Entertainment Committee We've had the town crier who both entertained and informed the community. We went to the cinema to hear news from afar and to enjoy motion pictures. Television entered our lives and the experience narrowed to a family dynamic, set in the comforts of our own homes. Today the mobile device brings a wealth of information and entertainment to us on a very individual basis - It is hyper tailored and on-demand content that is further fractioning demographics.
The 'second screen' is enhancing and complementing how we consume television (i.e. Breaking Bad), and live sporting events with social media. And the advent of more and more gaming apps has led to a near inseparable relationship between person and mobile device. Our speaker will share his thoughts on the future industry trends, and how companies like Kiip are helping marketers and advertisers tread delicately into this very personal time and space.
The American Chamber of Commerce in HK 1904 Bank of America Tower 12 Harcourt Road Central, Hong Kong