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Real life sharing on smart retail: how to turn a visitor into a buyer and into a VIP member?


Join AmCham's second episode of Facebook Live session with top-notched executives from DBS Bank, Fimmick, Facebook, moderated by a seasoned anchor, in mastering the secret ingredient to success in customer retention; and how tracking and understanding consumers' preferences by using big data will enhance customers' shopping experience in brick-and-mortar stores. The session will also cover a variety of simple, cost-effective and measurable marketing solutions and success stories that all can learn from. This session will be conducted in Cantonese.



智慧零售攻略


新冠肺炎肆虐,香港美國商會與Facebook攜手舉辦一系列Facebook直播,邀請各行各業的專家分享網絡營銷小貼士,希望幫助小型企業及創業者在這段充滿挑戰的時機【疫】流而上。第二集《智慧零售攻略》將會談討如何實現個性化服務,讓顧客在實體店能有賓至如歸的感覺,善用大數據來捕捉消費者的喜好,以及了解市面上不同簡單,具有成本效益及可衡量的營銷解決方案及實例給大家參考。



AmCham HK Facebook Page:

https://www.facebook.com/AmChamHK/

Location

Facebook Live
https://www.facebook.com/AmChamHK/

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