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Willy Lai (Co-founder & CEO of Fimmick)

Willy Lai

Co-founder & CEO of Fimmick

Willy is the Co-founder & CEO of Fimmick, an award-winning digital marketing agency with over 100 digital professionals in Hong Kong and Taiwan. Willy has consistently delivered outstanding innovative digital and social media marketing strategies, and mastered big data analyses for various multinational brands, winning Fimmick and its clients' projects numerous awards, such as Marketing Magazine's Agency of the Year 2019, MARKies Awards 2019, and Marketing Excellence Awards 2019. Furthermore, he actively shares his digital knowledge and insights with local and overseas institutions, and now he is a guest lecturer at the Hong Kong Polytechnic University.

Benny Chu (Head of Industry, Greater China at Facebook)

Benny Chu

Head of Industry, Greater China at Facebook

Benny Chu is Greater China-focused expert on digital marketing and industry transformation with over 15 years of first-hand and leadership experience to help start-ups to scale up and established brands to go global.

Currently at Facebook, as the Head of Industry for the Greater China region, Benny leads Facebook’s advertising sales business with focus on high-growth clients. Benny has been a core member of the regional management team since Facebook opened its first-in-Asia office in Hong Kong in 2011.

Benny’s experience in advertising business comes in a full circle, spanning from offline to online, to nowadays specializing in mobile-first strategy, aiming to help his clients to maximize their potential for international expansion. Prior to Facebook, Benny worked for Google where he led the US technology company’s core advertising business on search, display and video-sharing service YouTube in the region.

Patrick Lau (Managing Director  Head of DBS SME Banking Branches  Institutional Banking Group at DBS Bank (Hong Kong) Limited)

Patrick Lau

Managing Director Head of DBS SME Banking Branches Institutional Banking Group at DBS Bank (Hong Kong) Limited

Mr Patrick Lau is the Managing Director and Head of DBS SME Banking Branches, DBS Bank (Hong Kong) Limited. He joined the bank in August 2012.
Mr Lau is responsible for growing the bank’s small and medium enterprise (SME) franchise. He leads DBS Hong Kong SME branches to provide a full range of banking services and one-stop banking convenience to local SMEs including lending, trade, deposit, insurance and foreign exchange.
Mr Lau is a seasoned banker with over 20 years of corporate and commercial banking experience. Prior to joining DBS, Mr Lau held various management positions in major banks including Standard Chartered Bank and Hang Seng Bank.

Karen Cheng (Moderator) (Multi-media)

Karen Cheng (Moderator)



現為一對孿生兄弟母親,電視及電台節目主持、兼職司儀、《兒童健康傾醫啲》作者、專欄作家、社創企業「G For Good」內容策展總監。