Opening your marketing plan to creativity, inspiring bolder and more effective programs, is a strategic imperative today. In this AmCham Members-only workshop, Katharine Schäfli, Managing Director of Creative Direct Ltd. will lead us through a selection of great marketing ideas from around the world which illustrate that creativity in marketing communication goes beyond simply raising awareness. From hundreds of winning ideas, Creative Direct have developed eight communication objectives that you can use to win in market.
Join the discussion, score the ideas on key criteria, and vote for the winners which have what it takes to deliver a difference
As seating is limited, it is essential to confirm your attendance in advance, by clicking on the 'Register" button at the top.