Selling Through Social Media: Defining Influencer Marketing and How It Works
12:00-1:45pm . In a world that is saturated by advertising, it is hard for people to trust any of the claims that marketers make. This cynicism is often eroded when recommendations for products come from 'friends". A trusted recommendation comes with more credibility than any advertisement. Top influencers can create instant awareness and demand with a single post. Advertisers realize that they can use the power of social media to communicate to their customers directly. When they can encourage such 'influencers" to talk about and recommend their products online, these advertisers gain a unique advantage over their competition.
What exactly is influencer marketing? How to identify these influencers? What attributes should you be looking for? How to quantify their worth when everyone these days can be a self-proclaimed blogger? In this session, Advwhere will take us on an inside journey to explore the mystique around 'influencers", social media market trends, and 'social influencer" campaign management with data analytics. First 15-20 minutes is for networking Sandwiches & beverages included Hosted by the Entrepreneurs/SME Committee
The American Chamber of Commerce in HK 1904 Bank of America Tower 12 Harcourt Road Central, Hong Kong