Every Company is a Media Company - the New Era of Content Marketing
First 15-20 minutes is for networking Sandwiches and beverages included
Hosted by the Communications & Marketing Committee
In today's media ecosystem, Content is Strategy - it serves as a common currency across paid, owned and earn media channels. It enables communicators and marketers to re-unify their fragmented audiences – and at a level of engagement far greater than only through traditional marketing channels. Such engagement gives rise to allowing the total story to be told about
an enterprise, and to allowing that story to iterate between a customer and that enterprise.
Ninan Chacko, PR Newswire CEO, will share how a successfully planned and executed content strategy can optimize marketing performance, extend the brand-customer lifecycle and accelerate the sales lead generation. He will also discuss how brands can stay relevant in the daily lives of their consumers by creating, distributing and syndicating content and then listening, analyzing and measuring its performance.
The American Chamber of Commerce in HK 1904 Bank of America Tower 12 Harcourt Road Central, Hong Kong