Seven ways to manage your company's reputation online effectively
Communications & Marketing
5:30-7:00pm. The internet and social media remain a worry for many organisations, and an open sore for others. Customers can make your life misery at the drop of a hat, marketing campaigns and company announcements can easily backfire in full public view, aggrieved employees and vindictive competitors can spread malicious rumors anonymously, Twitter, Facebook and Change.org are the new front lines of social, environmental and political activism. Drawing on many years and consulting mining the seam where communication, reputation, the internet and social media meet, Charlie Pownall will share tried and tested strategies and practical tips on how to protect and defend your name and image online.
He will also be signing his new book Managing Online Reputation . How to classify, identify and assess online threats What a digitised reputation management system looks like How to update your crisis plan Why classic PR, legal and technology defenses are crumbling online, and what you can do about it. First 15-20 minutes is for networking Light refreshment included Hosted by the Communications & Marketing Committee
The American Chamber of Commerce in HK 1904 Bank of America Tower 12 Harcourt Road Central, Hong Kong