China Goes Global: Communications Opportunities and Challenges for Chinese
Companies Expanding Internationally
First 15-20 minutes is for networking Sandwiches and beverages included
Hosted by the Communications & Marketing Committee and China Business Committee
Until recently, Chinese companies have focused on sales, building market share and managing relationships with their local customers and government. As mainland firms expand internationally and move up the value chain the need to understand, build relationships and manage reputation across a broad range of stakeholders is essential to build credibility, trust and sales.
What are the principal communications opportunities and challenges for Chinese companies and how are they managing them?
Join us for a stimulating panel discussion as senior executives from Brunswick Group, China Merchants Bank and Huawei share their experiences and perspectives on this key issue with Wei Gu of the Wall Street Journal.
The American Chamber of Commerce in HK 1904 Bank of America Tower 12 Harcourt Road Central, Hong Kong