How China’s Market-Driven Brands Are Fueling Growth And Rebalancing the Chinese
Economy: Insights and actions for building brand value in China
First 15-20 minutes is for networking Sandwiches and Beverages included Hosted by the Communications & Marketing Committee and China Business Committee Chinese entrepreneurs have been developing market-driven companies and valuable brands across many product and service categories for some time. And as Millward Brown's BrandZ Top 100 Most Valuable Chinese Brands 2014 survey discovers, privately-owned companies in China are now growing more rapidly than their State-owned Enterprise peers.
In this talk, Rupam Borthakur from Millward Brown will:
Identify the most valuable Chinese brands and assess their brand value and growth Compare the growth of China's market-driven brands against State-owned Enterprises Discuss how Chinese brands are performing relative to international brands in China Assess how growth is created by privately-owned brands using specific examples
The American Chamber of Commerce in HK 1904 Bank of America Tower 12 Harcourt Road Central, Hong Kong