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First 15-20 minutes is for networking
Sandwiches and Beverages included
Hosted by the Communications & Marketing Committee and China Business Committee
Chinese entrepreneurs have been developing market-driven companies and valuable brands across many product and service categories for some time. And as Millward Brown's BrandZ Top 100 Most Valuable Chinese Brands 2014 survey discovers, privately-owned companies in China are now growing more rapidly than their State-owned Enterprise peers.
In this talk, Rupam Borthakur from Millward Brown will:

Identify the most valuable Chinese brands and assess their brand value and growth
Compare the growth of China's market-driven brands against State-owned Enterprises
Discuss how Chinese brands are performing relative to international brands in China
Assess how growth is created by privately-owned brands using specific examples


The American Chamber of Commerce in HK
1904 Bank of America Tower
12 Harcourt Road

Central, Hong Kong

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