Rupam Borthakur manages Millward Brown offices in Hong Kong and Taiwan and advises clients on their brand and communication issues across Greater China region. Rupam has wide experience in research consulting and has advised clients in Asia Pacific, Africa, Middle East and EU. Prior to his Millward Brown role, Rupam was in a WPP agency in Singapore managing the consumer insight needs of a major global brand.
Millward Brown is a leading global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research. Millward Brown helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions. Millward Brown operates in more than 55 countries and is part of Kantar, WPP’s data investment management division.