Winning the Hearts and Minds of Consumers in China: Best Practices and Learning
12:00 - 2:00pm (first 15-20 minutes is for networking) Sandwiches and beverages included Hosted by the Communications & Marketing Committee What does it take to develop the most engaging, effective and efficient marketing campaigns in the world's largest and fast growing market? China's marketing leaders are not merely facing the same set of challenges as their global counterparts.
Besides the steep learning curve brought on by new media and the ever-present pressure to deliver instant return-on-investment, the diverse makeup of the mainland presents yet another piece to the puzzle. Please join us for a fascinating and interactive panel with some of the region's leading marketers and experts on China as they discuss how to engage consumers, build brand equity and identify potential opportunities for growth, drawn from real-life examples and campaigns. The following key areas will be explored and discussed in this interactive session: - How marketers can go beyond playing catch-up to being on the forefront of dynamic Chinese consumer preferences? - How are the best companies driving efficiency and effectiveness in their internal and external working relationships? - How can brands stay ahead of the competition and develop a knack for what comes next? - How is the role of new media and online distribution channels changing the consumer engagement model?
The American Chamber of Commerce in HK 1904 Bank of America Tower 12 Harcourt Road Central, Hong Kong