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12:00 - 2:00pm (First 15-20 minutes is for networking)
Sandwiches & beverage provided
Hosted by the Communications & Marketing Committee and Real Estate Committee
 
The supply of retail space in China has grown dramatically as malls proliferate. However so has the risk of return, both for brands and for mall operators. The economic slowdown, coupled with continuing high expectations of the China market, requires sharper analysis and innovation. Join a lively panel with China specialists Knight Frank and Oval Partnership to understand growing trends, risks and opportunities.
International brands have aggressive growth rates for China, but are there enough well-planned and located shopping centers to deliver these results? While the supply of retail store area is not in question, who are the quality domestic and foreign retail developers and operators with distinctive brand identities which can build loyalty? Knight Frank's second year of in-depth research and analysis of China's retail market reveals new opportunities but also highlights considerable challenges.
With global brands investing heavily in stores in China, store design must deliver exceptional customer experience and build loyalty. The phenomenal rise of online retail forces brands and designers to rethink the role of brick-and-mortar shops, embracing technological advancement by utilizing mobile technology in planning and marketing stores. What are the opportunities for experiential retailing and mixed-use retail-led development in China? How is technology integrated in planning and design? Oval Partnership shares their extensive experience in retail branding in China to discuss the future of shopping centers in China in light of online retail and mobile technology.

Location

The American Chamber of Commerce in HK
1904 Bank of America Tower
12 Harcourt Road

Central, Hong Kong

http://bit.ly/AmChamOffice

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