12:00 - 2:00pm (first 15-20 minutes is for networking) Sandwiches & beverages included Hosted by the Communications & Marketing Committee
By 2015 China is expected to triple the value of its online retail sales to $360 billion, according to Boston Consulting Group. 193 million of China's current half billion internet users regularly shop online. The number of internet users is also expected to grow to 700 million, giving China an internet population close to double the American and Japanese online populations combined. Engaging these shoppers will be a core measure of success in China.
How should marketers approach this revolution in shopping habits and buying behavior? What are the lessons for China from global e-commerce leaders? Valentina Tudose, Regional Shopper Marketing Director – Asia Pacific, Young & Rubicam/Redfuse Hong Kong, takes a look at the evolution of e-commerce around the world to make predictions on whether China will follow the model or break the rules, and explains how shopper marketing must transcend to reach and influence these shoppers where it matters most – before they push the 'check out' button.
The American Chamber of Commerce in HK 1904 Bank of America Tower 12 Harcourt Road Central, Hong Kong