The CEO Reputation Premium: Gaining Advantage in the Engagement Era
8:00-9:15am . In an era defined by a voracious appetite for storytelling from the people, brands and companies that shape our world and lives, Weber Shandwick presents an informative study on the CEO Reputation Premium. The study, conducted in partnership with KRC Research, examines what engagement means for today's chief executives. It finds that this new era is marked by the recognition that CEO engagement and visibility drives CEO reputation – and subsequently that of the company.
In fact, 81% of global executives surveyed report that it is important for CEOs to be engaged externally to be highly regarded. It's fueled by the always-on demand for content and the proliferation of numerous platforms and channels in which leaders can engage with stakeholders. First 15-20 minutes is for networking Light breakfast included Hosted by the Communications & Marketing Committee
The American Chamber of Commerce in HK 1904 Bank of America Tower 12 Harcourt Road Central, Hong Kong