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12:00 - 2:00pm (first 15-20 minutes is for networking)
Sandwiches and beverages included
Hosted by the Communications & Marketing Committee

The Champion Brand Index is a first-of-its-kind global opinion survey of 70,000 corporate stakeholders, conducted by APCO Insight®. It measures nearly 600 of the world's public and private companies against four essential attributes to form enduring relationships:
• Alignment: meeting stakeholders' most important expectations
• Authenticity: acting in a way that is consistent with what a company says
• Attachment: the extent to which stakeholders connect emotionally with a company
• Advocacy: advocating on behalf of stakeholders' interests, applying unique expertise and assets to add value to society
Being a Champion Brand puts companies in a leadership position and gives them a competitive edge.
Some companies excel at particular aspects of engagement, but only those who master all four pillars - Alignment, Authenticity, Attachment and Advocacy - are true Champion Brands. The Champion Brand model helps companies align their corporate brand with stakeholders' expectations to create enduring bonds that can grow sales, improve employee loyalty, produce favourable policy outcomes and improve the bottom-line.


The American Chamber of Commerce in HK
1904 Bank of America Tower
12 Harcourt Road

Central, Hong Kong

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