Cultural Minefields: Navigating the Cultural Landscape in Myanmar and Other
Emerging Asian Markets
Future of Work
First 15-20 minutes is for networking Light breakfast included Hosted by the Human Capital Committee Emerging markets in Southeast Asia are increasingly significant players in the chess game of international business. As multinational companies are pioneering a race to establish themselves in new and promising markets in the region they may be anticipating challenges in the form of infrastructure or language, but are often overlooking the cultural challenges that can have a far greater influence in impeding their business success.
Cultural challenges create an unseen minefield for burgeoning businesses in the region, causing collateral damage in the form of slow progress, lumbering internal bureaucracies, limited productivity, staff attrition and failed or ineffective international assignments for employees. In this presentation, Emma Dodwell-Groves will use the example of Myanmar in order to highlight and explore some of the cultural challenges faced across the rest of the Southeast Asian region, including Indonesia, the Philippines, Thailand, Vietnam, Malaysia. She will make recommendations and outline some practical solutions on how to overcome these cultural issues in order to be successful in this increasingly relevant region.
The American Chamber of Commerce in HK 1904 Bank of America Tower 12 Harcourt Road Central, Hong Kong