Social media in China: how to turn internet chatter into business intelligence
First 15-20 minutes is for networking Sandwiches and beverages included
Hosted by the Communications & Marketing Committee and China Business Committee
Within the context of a relatively controlled and unique media and business environment, social media in China plays a different and more important role compared to other markets in serving to inform and entertain consumers.
For businesses, social media offers a powerful and unique source of consumer insight and an unmatched opportunity to reach and interact with China's 600 million+ online consumers.
In this talk, long-time China resident and acknowledged internet word of mouth expert Sam Flemming will:
Introduce China's unique, fragmented and dynamic social media landscape
Offer suggestions for how businesses can turn online chatter into business intelligence
Show how internet word of mouth can drive growth across all parts of the organization.
The American Chamber of Commerce in HK 1904 Bank of America Tower 12 Harcourt Road Central, Hong Kong