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First 15-20 minutes is for networking
Sandwiches and beverages included

Hosted by the  Communications & Marketing Committee and  China Business Committee


Within the context of a relatively controlled and unique media and business environment, social media in China plays a different and more important role compared to other markets in serving to inform and entertain consumers.
For businesses, social media offers a powerful and unique source of consumer insight and an unmatched opportunity to reach and interact with China's 600 million+ online consumers. 
 
In this talk, long-time China resident and acknowledged internet word of mouth expert Sam Flemming will:

Introduce China's unique, fragmented and dynamic social media landscape 

Offer suggestions for how businesses can turn online chatter into business intelligence 

Show how internet word of mouth can drive growth across all parts of the organization.

Location

The American Chamber of Commerce in HK
1904 Bank of America Tower
12 Harcourt Road

Central, Hong Kong

http://bit.ly/AmChamOffice

See route

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