E-commerce is taking over China - How to make it work for you
12:00-2:00pm (first 15-20 minutes is for networking) Sandwiches and beverages provided Hosted by the China Business Committee and Communications & Marketing Committee
Consumers around the world are moving to e-commerce and nowhere is this more true than in China, where e-commerce already accounts for over 10% of consumer purchases. No surprise that China's leading e-commerce company, Alibaba, has sales greater than eBay and Amazon combined.
The ability to use e-commerce to reach millions of consumers and immediately develop a national marketing footprint holds strong appeal for U.S. companies who frequently are challenged by the obstacles in traditional distribution channels in China. However many U.S. and foreign companies also find the technical and regulatory challenges of e-commerce daunting. In this presentation, Frank Lavin will walk through the challenges and opportunities of China e-commerce so that companies large and small can make this opportunity work.
The American Chamber of Commerce in HK 1904 Bank of America Tower 12 Harcourt Road Central, Hong Kong