How Can Retailers Keep Up with Online Consumers And Win the E-commerce Game?
Transportation & Logistics
First 15-20 minutes is for networking Light Breakfast included
Hosted by the Transportation & Logistics Committee and Information & Communication Technology Committee
As e-commerce growth outpaces overall retail worldwide, retailers must create a user-friendly and unique online shopping experience to capture growth of the ultra-competitive marketplace.
To gain a better understanding of which elements of the online shopping customer experience drive brand preference, customer loyalty and recommendations, UPS collaborated with comScore to develop and release the UPS Pulse of the Online Shopper™: A Customer Experience Study in Asia, including Hong Kong.
Today, Hong Kong online shoppers are seeking for more control over purchase delivery than ever before.
However, among all the markets surveyed, UPS has found that Hong Kong consumers have the lowest satisfaction level regarding their online shopping experience. What are the reasons behind this low satisfaction level? What do the online shoppers value instead?
William Ng, Managing Director of UPS Hong Kong and Macau, will be unveiling the key findings, sharing his insights on e-commerce trends and revealing recommendations for today's retailers to win the e-commerce game.
The American Chamber of Commerce in HK 1904 Bank of America Tower 12 Harcourt Road Central, Hong Kong