Unlocking Social Media Trends to Drive Business Success
First 15-20 minutes is for networking Light Breakfast included
Hosted by the Information & Communication Technology Committee and Communications & Marketing Committee
Social media has been more disruptive to business than any technology we've yet known. The balance of power in the brand-consumer relationship has tipped decidedly to the consumer—and there's no going back. Those who adapt first and best are already moving to the head of the pack, reaping millions in benefits from their social investments.
Those who don't, risk falling irreversibly behind.
Lithium Chief Scientist, Dr. Michael Wu will speak on the simple but visionary model for achieving lasting success in today's marketplace. The Science of Social unlocks new insights into social customer behavior in its examination of:
• Superfans and the details behind influence and relationships • The secrets behind gamification and motivation • How to create a deeply engaged community
The American Chamber of Commerce in HK 1904 Bank of America Tower 12 Harcourt Road Central, Hong Kong