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12:00-1:45pm.  Story-telling is recognized as one of the oldest forms of human communication. It pre-dates the printed word, television, cinema and all forms of advertising. Indeed, the oldest figurative paintings in the world – deep in the caves of Chauvet-Pont-d'Arc in Southern France – illustrate that story-telling is at least 25,000 years old.
Today, CEOs, politicians, celebrities and global brands are increasingly turning to telling stories in order to better connect, inform, and engage with their various stakeholders. And, perhaps more importantly, inspire them to act !
Storytelling is a recognised and growing leadership capability; written about by financial and business authors, taught on MBA courses, used by business leaders and project managers to make their points come alive in a human, authentic and truly compelling way.
But can storytelling be taught? Is it a repeatable technique? And is there a secret formula?
Learn the skills of great story-telling from a hands-on practitioner who is leading the storytelling process within Microsoft in its fastest-growing region in the world.
Increasingly, the company is using story-telling to do this. Andy and his team identify, curate and publish rich and compelling human stories about Microsoft and the business and societal impact of its technology on sites such as  Microsoft Asia Stories.
In this session, you will learn how the adoption of story-telling techniques can help you better engage your key stakeholders and help drive them to action.
First 15-20 minutes is for networking
Sandwiches & beverages included
Hosted by the Communications & Marketing Committee


The American Chamber of Commerce in HK
1904 Bank of America Tower
12 Harcourt Road

Central, Hong Kong

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