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12:00-1:45pm. As the content landscape has exploded, with publishers, brands and agencies all contributing to a very crowded space, does 'thought  leadership' r etain the currency it once did? How do you overcome internal barriers and create compelling thought leadership that your audience is excited about?
To answer these questions, Barrett Bingley, Associate Director of the Economist Group, will present the Group's latest research findings 'Thought Leadership Disrupted' which was done in association with Hill & Knowlton and involved more than 1600 global executives. The
global and APAC findings will be discussed as well as implications for Hong Kong marketing, communications and government relations professionals. Barrett will also present a number of recent APAC case studies covering best practice in thought leadership and public relations by corporations, governments and foundations.
Group bookings available online for AmCham Members - bring up to 5 guests with one convenient registration!
First 15-20 minutes is for networking
Sandwiches and beverages included
Hosted by the Communications & Marketing Committee

Location

The American Chamber of Commerce in HK
1904 Bank of America Tower
12 Harcourt Road

Central, Hong Kong

http://bit.ly/AmChamOffice

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