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12:00-1:45pm.  Demographics have long held sway in marketing but the subject of time is becoming clearly as relevant, at what point in your life might you make a banking decision, a travel decision, a brand change decision. More than that, what time of year or day, as data becomes increasingly available the answers are discoverable.
Join WE Communications as they unveil the results of their annual research report Content Matters 3.0 with a focus on Asia Pacific consumers. WE will be joined by Harold Li, Head of Communications, North Asia at Uber and Fiona Foxon, Marketing Manager at Mattel Asia Pacific to discuss how insights help businesses better achieve their goals with research-backed adjustments to their strategy. Topics will include the importance of timeliness in communications and how to tell a brand story beyond the product.
About Content Matters 3.0
Content Matters 3.0 is the third of the annual research series conducted by leading integrated agency WE Communications in-house Insights and Analytics team across Asia Pacific. This year's issue delves into time and how it heavily influences consumer decisions rather than demographic indicators. With results obtained across 6 markets, this report aims to provide insight into the most effective ways to reach out to consumers simply by being present on the right platforms at the right time. Talk soon.
First 15-20 minutes is for networking
Sandwiches & beverages included
Hosted by the Communications & Marketing Committee


The American Chamber of Commerce in HK
1904 Bank of America Tower
12 Harcourt Road

Central, Hong Kong

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