Re-branding Hong Kong: Making \the Fragrant Harbour\" Live up to its Name"
12:00-2:00pm First 15-20 minutes is for networking Sandwiches & beverages included
Hosted by the Intellectual Property Committee Event update: The IP Committee is pleased to have Ms. Magdalene Ling (Principal Intellectual Property Examiner), Mr. Simpson Li (Chief Intellectual Property Examiner) and two senior examiners from the Intellectual Property Department joining us that day. Register now and take the chance to meet with Mr. Peter Cheung and his team of senior examiners, to discuss issues you have in registration of smell and shape trademarks! We get to understand that Mr. Peter Cheung has a plan on giving a souvenir to each attendee, so don't miss the chance!
'Hong Kong' literally means 'Fragrant Harbour'.
But where has the fragrance gone? Scent can build a stronger sensory connection with customers and can drive brand preference. Should we work together so that Hong Kong can live up to its name? Should we promote aroma marketing? Or should we establish norms that facilitate the application, the registration and even the trading of smell marks?
Please note that HKITMP Members will benefit from AmCham member rates. For HKITMP Members registering through AmCham, please click on the 'Print Form" button below, complete the form and check the 'AmCham Member" box (please also indicate HKITMP Members), and fax it to AmCham at +(852) 2810-1289.
Hogan Lovells 11/F, One Pacific Place 88 Queensway Admiralty, Hong Kong