This is a past event. Registration is closed. View other AmCham HK events.
7:00 - 9:30pm (3 standard drinks with light snacks included)

Hosted by the Communications & Marketing Committee and Sports & Entertainment Committee

The Superbowl is one of the world's greatest sporting spectacles. While modern day gladiators from two of the world's best American football teams battle it out on the field for the iconic Lombardi Trophy, an epic commercial battle for the American consumer dollar rages in the living rooms of the nation. The eagerly awaited annual Superbowl ads have launched companies and sunk them, helped make and obliterate fortunes. Many remember Apple's 1984 themed 'We shall prevail,' Master Locks' long running bullet ads, McDonald's Michael Jordan and Larry Bird playing the world's biggest game of HORSE, the Pets.com sock puppet, countless Bud Bowl ads and more recently Volkswagen's Star Wars Kid.
For this year's price of over US$3.7 million, a company has just 30 seconds to impact the more than 110 million viewers in America who are already pumped up watching this annual event. The SuperBowl ads have become as much a part of the game as the touchdowns and turnovers themselves.
Come join AmCham Communications and Marketing Committee and the Sports and Entertainment Committee as we give thumbs up and down to the best and worst of this year's Superbowl ads We promise you a fun filled evening with lots of audience input and debate!'

Location

Pure Bar & Restaurant
2/F, Kinwick Centre,
32 Hollywood Road

Central, Hong Kong

See route

Sponsors and Partners