Changing Customer Demand – the making of an innovative interactive
First 15-20 minutes is for networking Sandwiches & beverages included Hosted by the Information & Communication Technology Committee
Consumer behavior is changing and the question now is, how can we leverage this to retain customers and achieve business success? Here we share how to adjust existing business models to address a customer lifestyle where multi-touch technology is the norm, the journey from strategy to launch of an innovation.
Taking the ibu project deployed by the Hong Kong Jockey Club as an example, you will see how multi-touch technology can enhance a social environment.
By creating unique interactive customer experiences, ibu lets customers retrieve real-time information instantly, easing the pain of analyzing complex information while creating fulfilling customer experience. This kind of innovation has had such an impact that industries involved in complex information management and customer experience shaping are expected to adopt their own versions of the technology.
As our lifestyle evolves, it is critical for enterprises in all consumer industries to equip themselves with the ability to develop and maintain digital innovations in their businesses, in order to meet the growing demand for social entertainment and to bring greater effectiveness to customer service overall.
The Hong Kong Bankers Club Dragon Room 5 43/F, Gloucester Tower, The Landmark Central, Hong Kong