Mastering Social Media 2.0: How To Evolve Your Business And Reputation
At lightning speed, social media has moved from buzz word to go-to business tool for product and service sales, reputation management and customer service as well. What social media trends are most crucial to understand and leverage from a business point of view? How has 'social' moved from being media-centric to being a core component of business beyond the communications and marketing department? What are the make all, break all decisions companies need to make concerning resources and strategies to profit on this rapidly changing arena and mitigate risk? Join us for a provocative and interactive panel with four of the region's leading social media masters: Moderator Sai Pradhan, Managing Director, Hong Kong, Truffle Pig Search and Panelists Charlie Pownall (Independent Communications Consultant, Trainer & Writer); Ai-Leen Lim, Head of IP Portfolio Management (Greater China), Bird & Bird; and Jocelyn Liipfert, Head of Social Media at TBWA\\ Digital Arts Network Hong Kong.
To address the macro issue of why social media is such an inherent part of business today and how best to work with social media tools, our panel will focus on three key areas of challenge and opportunity: 1. Communications and legal challenges: Reputation management online, creating and safeguarding it in good times and bad 2. Organizational challenges: How should a company decide which function should handle social media? What organisational model should they use, centralised or decentralised? How does corporate governance apply? And who pays for what? 3. Human resources and internal communications challenges: Social media as a catalyst for employee engagement both inside and outside the organization. What works, what doesn't and what to avoid.
Chinese University HK MBA Town Center Amber Room, 1/F Unit B, 1/F Unit B, 1/F, Bank of America Tower, 12 Harcourt Road Central, Hong Kong