Tourism Know-How – Making Hong Kong a More Attractive Destination
12:00pm Registration/ Networking 12:25pm Lunch 1:00pm Charitable Foundation Awards Presentation 1:10pm Remarks 2:00pm Close As one of the four core pillars of the Hong Kong economy, tourism has created more than 230,000 direct jobs and many more indirect ones. To provide members of the American Chamber of Commerce with greater insight into tourism development in Hong Kong and how the Hong
Kong Tourism Board (HKTB) promotes the city as a world-class travel destination to visitors worldwide, HKTB Executive Director Mr Anthony Lau will give an overview of Hong Kong's latest tourism performance, the HKTB's investment strategies, with a particular focus on promotional strategies for the US market, and its major marketing initiatives for 2014, which are aimed at creating unique experiences for visitors.
Club Lusitano 27/F,16 Ice House St Central, Hong Kong