At this luncheon event, Lynn Fu, Director of Brand Protection Cooperation, Platform Governance Department at Alibaba Group, will introduce the enhanced Alibaba IP protection system, its development and the current take down procedures. The enhanced IP Protection System comprises of a Notice and Takedown Mechanism, Proactive Monitoring, and Law Enforcement Cooperation.
Lynn will offer an overview of the IPP Portal and the Good-faith Takedown Mechanism and offer tips to rights owners on how to use the system efficiently. Lynn will also cover recent additions to the system including proactive monitoring based on general data sharing, and the mechanism for its Joint-force System, which sends listings that have been flagged as potential infringement to rights-holders for further review. Lynn will also cover current projects Alibaba is working on, using Big Data technology to develop offline anti-counterfeiting procedures with data cooperative models, and special operations presented. The presentation will conclude with an overview of the way Alibaba works with numerous partners including rights-holders, government agencies, and industry associations on a range of efforts to protect IP rights and crack down on various forms of IP infringement.
First 15-20 minutes is for networking
Sandwiches and beverages included
Hosted by the Intellectual Property