In these days of challenging working conditions, competition for clients’ attention and a cynical audience, how do you create a profile or pitch that stands out from the crowd?
In an increasingly competitive environment it’s not enough to offer up the facts about you or your company to prospective employers, investors and peers: You need to be compelling, memorable and and smart. You need to have a good story!
Stories are an effective way to transmit information and values from one individual to another. Personal and emotionally compelling narratives engage more of the brain, are more memorable and are more likely to provoke a positive response from the reader or listener.
This workshop is designed to introduce you to the power of storytelling for effective communication with your customers and the wider world.
Understand the science: Why do character-driven stories with emotional content result in a clearer understanding and better recall of key points?
Learn different storytelling techniques
Highlight ways to structure content for clarity and impact