Organizer: AmCham HK
Contact Person: Cynthia Chan
Phone: +852 25306926
Today's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, print, the internet, and other media technologies is fragmenting and empowering media audiences more than ever. At the same time, Hong Kong customer behavior is evolving in terms of shopping habits and digital media consumption.
In this session Michael Lee, Vice President, FMCG and Retailer Verticals; and Cherry Lau, Senior Director, Media of Nielsen will explain trends in the Hong Kong consumer landscape, the key tips to meet shoppers' needs, and how consumers have changed their watching behavior over the years. Learn more about evolving digital behavior in Hong Kong and how you can harness that to add impact to your digital advertising.
First 15-20 minutes is for networking
Sandwiches and beverages included
Hosted by the Communications & Marketing Committee