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Save the dateJanuary 24, 201812 PM - 1:45 PM Add to Calendar
Venue Location
Venue Location

The American Chamber of Commerce in HK

1904 Bank of America Tower, 12 Harcourt Road
Central, Hong Kong

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Organizer
Organizer
Organizer:
Contact Person: Natalie Yu
Details
Details
Nowadays every company needs to publish great content, especially those hoping to sell their B2B expertise to a discerning audience. But in a world of wannabe "thought leaders", how do you make your content stand out? What does "thought leadership" even mean?

You will learn from this workshop:
  • Strategies for convincing stakeholders of the value of content marketing
  • Approaches for crafting a successful B2B content marketing campaign, from idea creation to execution to reaching the correct audience and measuring success
  • Identifying common mistakes and how to avoid them

First 15-20 minutes is for networking
Sandwiches and beverages included

Hosted by the Communications & Marketing Committee
Speakers
Speakers
  • David Line (Partner at New Narrative Ltd.)

    David Line

    Partner at New Narrative Ltd.

  • Lorraine Cushnie (Partner at New Narrative Ltd.)

    Lorraine Cushnie

    Partner at New Narrative Ltd.

Tickets
Tickets

Member

Member Price HKD 390

Non-member

HKD 550
Cancellation Policy
Cancellation Policy
•    All cancellations must be notified in writing at least two working days prior to the event, or six working days prior to the conference. No-shows will be charged
•    When Typhoon 8 (or above) or Black Rainstorm Signal is hoisted, all events will be cancelled