Data is increasingly becoming an important element in any highly competitive and enhanced customer experience and engagement environment. While traditional travel brands are struggling to capture and apply data to enhance travellers’ journey, leading global online travel agency Expedia has been using big data in many aspects to facilitate product development and technology transformation - to customize, localize, personalize and enhance travellers' journey.
Join Catherine So, General Manager for Brand Expedia Northeast Asia, for an executive sharing session on March 29 at AmCham, for an overview of the evolving landscape on the online travel industry and how Expedia is revolutionizing travel through the power of technology in helping people go places. Catherine will also discuss the marketing challenges and opportunities behind data, and the unstoppable progress of technology.
First 15-20 minutes is for networking
Light sandwiches included