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5:30-7:00pm.  The internet and social media remain a worry for many organisations, and an open sore for others. Customers can make your life misery at the drop of a hat, marketing campaigns and company announcements can easily backfire in full public view, aggrieved employees and vindictive competitors can spread malicious rumors anonymously, Twitter, Facebook and Change.org are the new front lines of social, environmental and political activism. 
Drawing on many years and consulting mining the seam where communication, reputation, the internet and social media meet, Charlie Pownall will share tried and tested strategies and practical tips on how to protect and defend your name and image online.
He will also be signing his new book Managing Online Reputation .
How to classify, identify and assess online threats  What a digitised reputation management system looks like How to update your crisis plan Why classic PR, legal and technology defenses are crumbling online, and what you can do about it.
First 15-20 minutes is for networking
Light refreshment included
Hosted by the Communications & Marketing Committee

地點

The American Chamber of Commerce in HK
1904 Bank of America Tower
12 Harcourt Road

Central, 香港

http://bit.ly/AmChamOffice

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